How to form a solid paid Meta ad campaign with gen AI

I’m tasked with developing a paid meta ad campaign. I need to decide whether I’ll be using CPC, CPM or CPA. I’ve chosen CPC since we’re in the early stages and still testing our marketing strategy. With growth hacking, I know I need to be ready to switch directions quickly.

Tying the campaign in with keyword research

The catnip-infused scented oils sell fast and don’t need any boosting with advertising. We’ve also discovered that our cat-owners shop online more than our dog owners. There is plenty hypoallergenic pet shampoo in stock and I believe it is one product that will set petsrpals apart from other pet merchandisI’ve developed several graphics and a short video. I’m growing the email list, so I’ve added a discount upon signing up, similarly to the native ad I used in the blog.

A/B testing keywords in google ads campaigns

I’m testing different ads to see which performs best. Petsrpals’s shampoo is available in 4 different scents. I’m going to prioritize Besties Blue scent because it’s the top seller in all stores. Since we’re aiming for rapid growth, I’ll be checking on ad performance daily and choosing whichever one performs better.

Our 3rd ad is geared towards cat owners. Since we don’t need to advertise catnip-infused oils, I’m allocating a small amount of our ad budget to raise awareness about their new catnip-infused pet dander wipes for cats.

Catnip not only is loved by cats, but is a pesticide and kills ticks and fleas naturally.

It’s a newer product, and we know the keywords “catnip-infused” performs well from prior keyword research.

IMAGE SIZING

ad copy for google & meta ads

Rather than allowing my time to get eaten by character limits and creative block, I employ Gen AI to write headlines and hooks, so that I can focus my efforts on planning, creating content and execution. I start by sending existing content to ChatGPT for suggestions and so that it has a baseline when generating new content. This also allows me to instruct ChatGPT to reproduce the images so that the sizing is appropriate for multiple platforms.