A local SEO audit focused on ranking for the key term “Flagstaff Coffee“, strengthening website authority through trusted local backlinks, and improving on-page relevance for a recognizable coffee brand in a highly competitive tourist and student-heavy market. Client Website: lateforthetrain.com Primary Target Keyword: Flagstaff Coffee Audit Framing: Project summary Late For the Train already has several advantages that
Our Main 2 Segments The two segments we use the most are our dog owners, cat owners and dog + cat owners (both.) For this specific campaign, we are merging dog owners with cat + dog owners and segmenting cat owners. Cat Owner Discount The email pictured is designed specificaly for cat owners after they
Two versions of our automated welcome email is sent to two distinct, key audience segments. This is the version that gets sent out to people with dogs; dogs AND cats or whose pet-type is unknown. We combine our in-house assets with gen ai to create beautiful lifestyle images for our audience. Audience Segmentation During Email
After implementing structured schema markup, improving page speed, and optimizing metadata for the PetsRPals candle listings, we expected to see improved organic traffic and conversions. However, performance data revealed an unexpected issue. example: high intent searches not yielding positive results or conversions Two of the PetsRPal’s top-selling items at physical locatons — Jasmine & Lavender Catnip Candle and the Jasmine & Lavender Catnip
For this project, I will demonstrate shopify creations and ai prompt techniques. The images were stock photos from the customer’s assets management system. The images were put into Grok Imagine and stylized with lifestyle images along with the basic assets for the shop. Using Gen-AI to Generate Images and Content for Ecommerce and Assets With
Using Carousels to Maximize Engagement, saves and profile traffic This carousel was strategically designed to maximize engagement, saves, and profile traffic for PetsRpals by leveraging both emotional appeal and platform behavior. Carousels consistently outperform single-image posts on Instagram because they encourage users to swipe, increasing time spent on the post. That extended interaction signals value
I’m tasked with developing a paid meta ad campaign. I need to decide whether I’ll be using CPC, CPM or CPA. I’ve chosen CPC since we’re in the early stages and still testing our marketing strategy. With growth hacking, I know I need to be ready to switch directions quickly. Tying the campaign in with
speed selling a rare product (catnip-infused scented oils to small space dwellers with cats) This case study shows how use Generative AI tools to help PetsRPals respond quickly to an unexpected product restock, build campaign assets fast, and launch a multi-channel marketing push under a tight deadline without sacrificing quality. We create a graphic for
Pinterest isn’t as ‘alive’ as it may have once been, but it does have a loyal following and reaches niche audiences. It would be unrealistic to expect overnight results, but it is a fantastic platform for slow growth, targeting HIGH intent online shoppers who enjoy home aesthetics and for long term content marketing. Why Pinterest
Previously, we conducted: keyword research for PetsRPals to devise a strategy that would increase a precisely targeted audience. We explained how pet allergies can cause medical issues in humans, and the article was written to entice high-intent online shoppers who could truly benefit from using petsrpal’s products. Our primary keyword: pH-balanced dog shampoo While not the